As one of the world's leading chemical and ingredients distributors, Redox required a new website that shines a spotlight on 50 years of market-leading innovation.
The information architecture was designed to support ever-changing product requirements spread across hundreds of sub-categories. Customers can search by the industry-standard CAS numbering system with easy access to accurate, up to date information such as safety data sheets.
The visual design pushes the boundaries of their existing style guide, leaning into their entrepreneurial spirit with a design and user interface unique to their industry.
The striking design gives heart to industrial supply through employee spotlights, a robust timeline feature, and interactive company history content.
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